ABOUT VINA

I help early-stage teams turn messy ideas into clear, intuitive experiences. From product strategy to wireframes, I bring structure to what starts out fuzzy and clarity to what matters most. I’m a product design & engineering grad with a soft spot for sticky notes, system thinking, and untangling complexity. Working across tools, disciplines, and timezones, I help founders make sharper decisions, faster through research, honesty, and design that actually makes sense.

ATTITUDE

1. Bad UX is unforgettable.
2. Research isn’t optional.
3. Design isn’t just how it looks. It’s how it explains itself.
4. Fast is good.
5. You don’t need more features.
6. Feelings are data too.
7. Users don’t read. That’s not their fault.
8. Coffee counts as a design tool.
9. Design like someone’s grandma is using it.
10. Sometimes you just need a nap, not a redesign.

Contact

📮 hello@vina.design
📍 Based in Chicago (working across cities, borders, and Slack channels)